Illustrations by Marta Siwecka
RIXO
EVENT PROPOSAL
You're One of a Kind
As part of my final outcome for my dissertation, I put together a hypothetical event proposal for London clothing brand; RIXO.
The proposal was the manifestation of all the research I had conducted into what the future of clothes presentation is combined with primary research into the brand and consumer.
The proposal covers everything from the guest's sensory journey to all the digital touch points modern day fashion events should be investing in.
DISSERTATION PAGES
Request a copy of my dissertation that explored clothes presentation in 2018. Below are pages are taken from the final document as part of my outcome.
THE GUEST EXPERIENCE JOURNEY
Understanding and pre-mapping each guests journey was vital to understaning what they will experience from start to finish. This way I could ensure a quality encounter with the brand and products.
DIGITAL TIMELINE
The digital touch points for any event moving forward is essential to its success. Thinking about what will be 'shareable' on social media and actively creating those moments within the event timeline is one way to ensure buzz and excitment.
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EVENT PROPOSAL
The outcome of my dissertation research was to answer a hypothetical brief that would be set by the brand RIXO. Below are some digital pages from this document, however, request to see the full document.
