CREATIVE COLOUR PALLET
Colour pallets are used throughout the communication world. Art, design and fashion industries convey in-depth stories through the use of colour. The way we talk about colour is just as important as pitching a core idea, like all things, in it's about how our ideas manifest visually.
Below is an example of a simple brief to present a grey colour story in a creative way.
Grey. The new modern neutral.
'A brief set to establish and communicate a colour story. The colour grey continues to reinvent its self, ranging from charcoal tones to concrete hues. Anything from the black and white photograph to modern architecture we continue to see steel blues and graphites throughout the industry. Grey can come from natural minerals, stones and shadows as well as modern monochromatic shapes and buildings. Different shades give depth and texture to an image and will always provide and soft alternative to black.'