EMILY HAMBLYN

The brief was to gain an understanding of trend forecasting and to demonstrate my visual literacy and aesthetic interpretation through a trend document. The report shows the extensive primary and secondary research surrounding three key areas:

 

Visual merchandising & in-store trends

Print & graphic trends 

and

Menswear trends 

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As a team, we branded our selves as a trend agency named: The Need To Know. The report then goes through top trends for A/W 17, highlighting the influences and evidence throughout the menwear industry.