SUBCULTURE ZINE.
FRED PERRY BRIEF
The project was to explore the notion of identity in relation to subculture and music, contextualised by the brand Fred Perry. The response had to relate to the core work that Fred Perry produces through its digital marketing platform, Subculture which works with the true icons of British music. The final outcome had to be in the form of a Zine.
As a group, we identified a subculture we named the 'New Authentics'. The latest, more authentic version of a Hipster. An individual who cares for craft, quality and environment whilst effortlessly stylish.
The zine its self explored what it means to be a 'New Authentic' in my local town, Brighton. Acting as a subculture city guide, the zine described the best places to see gigs, shop and dine.
Our zine was bound through techniques we'd learnt in seminars. I decided to experiment with mine, producing a laser-cut front cover that was bound by Japanese stab stitching.
