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FRAGRANCE PROJECT
This project consisted of an extensive look into the highly competitive scent market. The brief was to create our own brand based on informed and justified research.
INSIGHT REPORT
The first report involved deconstructing the saturated perfume market. Looking at brand narrative, product competition and consumer trends. We did this through primary and secondary research.
INSIGHT REPORT
This report is the extended promotional plan for our fragrance brand: Aesthetic. Its an In-depth analysis of the target consumer and promotional strategies the brand would adopt over the launch period of twelve months.
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