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consumer
profiles
Research
Creating an accurate consumer profile needs to be based on thorough research.



Understand
Connect the dots. Draw conclusions from research and begin to form a profile description.



Visualise
The consumer profile has to visually manifest in a way that is an extension of the profile.



Connect
Through detailed research and calculated design, consumer profiles will be more effected in communicating the desired effect.



THE NEW HIPSTER


A
Modern
Maverick
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